Marketing & Sales
mobi, epub, pdf |eng | 1986-06-01 | Author:Davidow, William H. [Davidow, William H.]

GREAT PROMOTIONS are acts of creativity, insight, and brilliance. But they are more than that. They are also acts of great leadership. Brilliant copy, striking ads, and dramatic press releases ...
( Category: Management & Leadership June 14,2017 )
epub |eng | 2012-06-14 | Author:John Coates [Coates, John]

THE WINNER EFFECT The euphoria, overconfidence and heightened appetite for risk that grip traders during a bull market may result from a phenomenon known in biology as ‘the winner effect’. ...
( Category: Management & Leadership June 14,2017 )
mobi |eng | 2008-03-01 | Author:Hart, Rupert M [Hart, Rupert M]

You need to refocus your product-offering's features and benefits on the new buyers and their perceived needs. You should reassess your techniques for reaching the true buyer and ensure that ...
( Category: Small Business & Entrepreneurship June 14,2017 )
mobi |eng | 2011-10-03 | Author:Slywotzky, Adrian & Weber, Karl [Slywotzky, Adrian]

5. Trajectory (truh-JEK-tuh-ree) noun 1. the rate at which the magnetic characteristics of a product are enhanced over time 2. rapid performance improvement (technical, emotional, affordable, content) as the key ...
( Category: Marketing & Sales June 14,2017 )
epub |eng | 2008-10-24 | Author:Miller, Robert B. & Heiman, Stephen E. & Tuleja, Tad [Miller, Robert B.]

GETTING COACHING One way of avoiding guesswork—or at least of double-checking your speculations—is to utilize a network of reliable Coaches. Since a good Coach is by definition credible to the ...
( Category: Marketing & Sales June 14,2017 )
mobi |eng | 2011-02-03 | Author:Schaefer, Mark [Schaefer, Mark]

• Build your own tribe. Reach out to the real people on Twitter, don’t just kiss up to the most influential folks. Are those folks really going to deliver business ...
( Category: Skills June 14,2017 )
epub, mobi |eng | 2003-03-23 | Author:Page, Rick [Page, Rick]

Nothing is more important in driving an accurate strategy than understanding the client’s decision-making process. Bad information about the decision-making process led to a poor strategy, overconfidence, and defeat. But ...
( Category: Marketing & Sales June 14,2017 )
epub |eng | 1999-12-31 | Author:Chris Farrell

tices. The credit-score computation doesn’t include a number of factors, including race, ethnicity, age, salary, and neighborhood. The romanticized banker knew all the people in the community, their strengths and ...
( Category: Marketing & Sales June 14,2017 )
mobi, epub |eng | 2011-10-23 | Author:Garland, David Siteman [Garland, David Siteman]

( Category: Marketing & Sales June 14,2017 )
mobi |eng | 2011-05-09 | Author:Waltz, Andrea & Fenton, Richard [Waltz, Andrea]

Chapter Eighteen… The Most Empowering Word in the World “Wait a minute. Did you say, go for no?” I asked. “Yes,” he responded matter-of-factly. “How does that work?” “Simple. Rather ...
( Category: Marketing & Sales June 14,2017 )
epub, mobi |eng | 2011-03-18 | Author:Sandy Mccall

Query letters Be positive, professional and to the point in your query. To begin writing it, start with yourself—that should be the easiest subject. Let your mind spill everything you ...
( Category: Marketing & Sales June 14,2017 )
epub | | | Author:Deirdre Breakenridge Brian Solis [Brian Solis, Deirdre Breakenridge]

What SMRs Are Not Although the SMR represents an exciting mechanism to socialize news, let’s recap everything that the SMR is not: • It is not a mechanism to fix ...
( Category: Marketing & Sales June 13,2017 )
epub |eng | 2013-04-24 | Author:Wilhelm, Kevin [Wilhelm, Kevin]

Socially Responsible Investing Socially Responsible Investing (SRI) refers to the incorporation of the investor’s social or ethical criteria in the investment decision-making process. Before I write about the specifics of ...
( Category: Marketing & Sales June 13,2017 )
epub |eng | 2006-12-27 | Author:Boylan, Michael A. [Boylan, Michael A.]

Here’s what I’ve observed while running training and consulting sessions with anywhere from ten- to fifty-million-dollar companies to multibillion-dollar multinationals that put key people in one room and task them ...
( Category: Marketing & Sales June 13,2017 )
mobi |eng | 1999-06-13 | Author:Beckwith, Harry [Beckwith, Harry]

Focus: What Sears May Have Learned If you are old enough to remember when bankers were the big shots in every town and when Univac was the world’s most famous ...
( Category: Marketing & Sales June 13,2017 )